Visual Elements

Traditional and digital illustration experience brings versatility to visual element design. Attention to detail trains a discerning eye for composition, image compositing, light and shadow, and interesting visual effects. I leverage my drawing experience for directing the vision, style, and layout when working with designers, photoshop experts, photographers, motion graphic artists and illustrators. Sketching is a time-saver to communicate just enough nuance for design ideas and content organization. Illustration experience can also inform prompting and refining of AI generated image results.

Digital/Vector Illustration

U.S. EPA Green Infrastructure Guide & Case Studies
Design/Art Direction

Caltrans Community Primer
Graphic Design/Illustration/Art Direction

Infographics

NIH DCCPS Rural Cancer Control Research
Design/Art Direction

ARP Initiative Highlights
Design/Art Direction

Climate Changes
Illustration/Art Direction

Icon Systems

Consistent, simplified details and prioritizing recognizability and clarity.

British Columbia Climate Risk Assessment Icons &
Climate Risk Graph

ENERGY STAR Energy Saving Icons &
Energy Saving PowerPoint Template

PSO's Online Customer Engagement Quiz Icons &
PSO's Business Customer Factsheet

Front

Back

Video Graphics

Video detailing the Office of the immigration Detention Ombudsman (OIDO) case manager role

Art Direction

OIDO mission and goals explainer video

Art Direction

Thumbnail Sketches

Quick sketches support collaboration with designers and writers. Sketches are equally helpful to offer clients a glimpse of proposed content structure and organization.

Office of the immigration Detention Ombudsman (OIDO) online infographic explaining the process of sustaining and improving best practice in DHS's immigration detention system.

Art Direction

Traditional Media Illustration

Hypothetical Brands & Products

Experimenting with illustration in packaging and label designs for an organic aesthetic.

Freeze Dried Snack Bag | Marker Brush Style

I've been fascinated by the popularity in ASMR (Autonomous Sensory Meridian Response) videos that present the munching experience for the viewer.

This design taps ASMR enthusiasm by marketing natural freeze dried fruit snacks as providing a satisfying crisp. A "noisy" snack tagline lends potential for humor in the brand's storytelling.

Stylized berries in markerbrush-against-white impart visual "crispness," and a wholesome snack choice. Luscious color promises bold berry flavor in a satisfying snack experience.

Flavored Wine Label | Watercolor Style

Exploring a watercolor aesthetic for a wine label, I started with the idea for a brand identity bridging filigree styling to a garden trellis. Connecting delicate patterns and the crisscross latticework for growing vines creates the foundation for a fresh, elegant design. Watercolor art lends a botanical vibe with vibrant pigment flows suggesting the blend of flavors. The label offers handcrafted appeal for a light semi-sweet wine to savor.