I'm curious about what motivates people to feel, think and act as they do because understanding their needs, pain points and experience fuels engaging storytelling, effective product refinement and better design. My role as a creative leader is to support a brand's strategy, problem solve, and lead the creative team to reach the audience in a meaningful way that builds brand loyalty and drives client success.
Skills:
• Leading the development of branding systems and design standards
• 360° campaign cohesive art direction for print, video, experiential and digital
• Ownership of the creative effort from brief refinement to guiding creative execution
• Adobe CC; PowerPoint; Generative AI; Chat GPT
Experience:
• Guiding creative teams
• Leading client presentations
• Managing client relationships
• Mentoring; people management
• Optimizing workflows for team efficiency
• 10+ years of initiative, reliability and creative team leadership working remotely
Strengths:
• Attention to detail
• Strategic and conceptual thinking
• Brand-aligned creative
• Deep curiosity and empathy for audience experience
• Team building
I hold a B.A. in Art from California State University, Northridge, where I focused on graphic design, complemented by detours to illustration and photography.
I live and work in Los Angeles, CA.