I'm curious about what motivates people to feel, think and act as they do because understanding their needs, pain points and experience fuels engaging storytelling, effective product refinement and better design. My role as a creative leader is to support a brand's strategy, problem solve, and lead the creative team to authentically reach the audience for building brand loyalty and driving client success.
Skills:
• Leading the development of branding systems and design standards
• 360° campaigns with integrated art direction for print, video, experiential and digital
• Ownership of the creative effort from brief refinement to leading creative execution
• Adobe CC; PowerPoint; Generative AI; Chat GPT
Experience:
• Guiding creative teams
• Leading client presentations
• Managing client relationships
• Mentoring; people management
• Optimizing workflows for team efficiency
• 10+ years of initiative, reliability and creative team leadership working remotely
Strengths:
• Attention to detail
• Strategic and conceptual thinking
• Brand-alignment creative
• Deep curiosity and empathy for audience experience
• Team building
I hold a B.A. in Art from California State University, Northridge, where I focused on graphic design, complemented by detours to illustration and photography.
I live in Los Angeles, CA with my husband, our twin teen daughters, 12 year old son, and our rambunctious rottie and mini doxie.