I'm curious about what motivates people to feel, think and act as they do. Understanding their needs, pain points and experience fuels resonant storytelling, effective product refinement and better design. It supports a brand's strategy in authentic audience engagement and builds brand loyalty.
With over 20 years of experience as a designer and creative lead, I’ve collaborated with a range of clients and creatives including designers, copywriters, motion graphics artists, video teams, and illustrators while partnering with account managers, creative directors and clients to deliver award-winning work. My client experience spans commercial brands and federal, state and tribal agencies for mission-driven creative.
Skills:
• Leading the development of branding systems
• 360° campaigns with integrated art direction for print, video, experiential and digital
• Ownership of the creative effort from brief refinement to final creative execution
• Adobe Photoshop, Illustrator, InDesign & Acrobat Pro; Microsoft Word and PowerPoint
Experience:
• Refining creative briefs and pitch decks to earn client and stakeholder buy-in
• Client presentations
• Distilling content for impact and clarity
• Careful QA/QC review of client deliverables
• Generative AI image prompting for curated results
• 508 compliance
• Optimizing workflows for team efficiency
• A background in sketching and illustration
• 13+ years of demonstrated initiative, creative team leadership & success working remotely
Strengths:
• Attention to detail
• Strategic and conceptual thinking
• Design craft
• Deep curiosity and empathy for audience experience
• Team building
Awards:
• Telly, 2021 Silver, Caltrans Recruitment: Generalist, Non-Broadcast Craft, Videography/Cinematography
• Telly, 2021 Bronze, Caltrans Recruitment: Paleontology, Non-Broadcast Recruitment (6 video series)
• Telly, 2020 Gold/ADDY, 2020 Silver (American Advertising Federation’s D.C. chapter): Baltimore Gas and Electric (BGE residential) Elements of Advertising Film and Video, animated spot “A Comfort Tale” (concept development)
• American Advertising Awards 2020 Silver, Elements of Advertising Film and Video, 2019: Baltimore Gas and Electric(BGE residential) “A Comfort Tale” TV spot (concept development)
• Outstanding Plan and Public Outreach Awards at the Nevada American Planning Association Conference, 2017: Tahoe-Truckee PEV Readiness Plan
I hold a B.A. in Art from California State University, Northridge, where I focused on graphic design, complemented by detours to illustration and photography.
I live in Los Angeles, CA with my husband, our twin teen daughters, 11 year old son, and our rambunctious rottie and mini doxie.