Communication Challenge
The core challenge was communicating a serious and emotionally charged topic without relying on fear-based messaging. The campaign needed to feel approachable, empathetic, and authentic to the student experience—meeting students where they study, gather, and connect while reinforcing Safe2Tell as a trusted resource.
My Role
Art Director & Creative Lead: Led the creative direction, strategy, and execution across an integrated campus awareness campaign. Partnered closely with the account team and client to align messaging, tone, and visual direction. Facilitated creative presentations and guided the development of a cohesive communication system across all campaign touchpoints.
Creative Decisions
•Developed a consistent visual experience, across digital, print, and campus outreach
•Student-focused imagery and environments to reinforce trust, relevance & community
•Framed reporting as an act of care and community support
•Clear visual hierarchy for easy to absorb information in fast-moving campus settings
Social Assets
Increased relevance and engagement by designing social content that felt authentic to students' everyday communication channels, reinforcing awareness and encouraging app adoption.
Infographic
Translated the three-tier public health model into an accessible swimmer analogy, making a complex prevention framework easier for campus and community stakeholders to understand. The visual emphasized empathy and early intervention by portraying individuals at risk as people who need support.
Videos & Motion Graphics
Short-form videos extended the campaign’s reach, reinforcing key messages through accessible, student-friendly storytelling.
CU is More Than a University Video
Prevention is Possible Video
You Can Be an Upstander Video
Steps of a Safe2Tell Report Motion Graphic
Outreach Events
Co-branded event materials featured CU Boulder’s beloved mascot, Ralphie, alongside the Flatirons—grounding the campaign in campus pride.
T-shirts, stickers, postcards, table covers, and retractable banners were designed as part of a unified system for everyday campus awareness and action.
T-shirt and stickers
Postcard, table cover, and retractable banner
Communication Outcome
By reaching students where they engage in campus life, the campaign delivered measurable impact. During outreach implementation, reporting to the Safe2Tell app increased more than 200% in 2023, surpassing reports submitted during the previous 11 years. The work helped normalize reporting, strengthen trust, and advance the university’s commitment to campus safety.
Client: Center for the Study and Prevention of Violence, University of Colorado Boulder
Graphic Designers: Christina Miles, Ryan Spitzel, Stephanie Bogue
Motion Graphic Designer: Hye Su Jun
Creative Director: Stephanie Bogue