My Role
Art Direction & Creative Leadership: I led the creative direction for the campaign, shaping the visual strategy and guiding execution across multiple touchpoints. I partnered closely with the account team and client to align messaging, tone, and visuals, led creative discussions and presentations, and ensured all materials worked together as a cohesive, mission-driven system.
The Challenge
The core challenge was addressing a serious and emotionally charged topic without fear-based messaging. The work needed to feel approachable, empathetic, and rooted in the lived experience of students—meeting them where they study, gather, and connect—while reinforcing Safe2Tell as a trusted resource.
Creative Approach & Key Decisions
I set a visual and narrative direction that balanced clarity, empathy, and campus identity:
•Established a consistent visual system, scaleable across digital, print, and in-person outreach
•Used familiar campus symbols and environments to build trust and relevance
•Prioritized inclusive, hopeful messaging that framed reporting as an act of community care and prevention
•Guided tone and hierarchy to ensure information was accessible and easy to absorb in fast-moving campus settings
Social Assets
Shaped the design to feel direct, supportive, and native to student channels—to reinforce awareness and drive app adoption through repetition and clarity.
Infographic
Led development of a swimmers' analogy to illustrate escalating support in the 3-tier public health approach to prevention. Used for outreach presentations and workshops for campus and community stakeholders, the tone is empathetic and hopeful where individuals engaging in harmful behavior are presented as needing help.
Videos & Motion Graphics
Short-form videos extended the campaign’s reach, reinforcing key messages through accessible, student-friendly storytelling.
CU is More Than a University Video
Prevention is Possible Video
You Can Be an Upstander Video
Steps of a Safe2Tell Report Motion Graphic
Outreach Events
Co-branded event materials featured CU Boulder’s beloved mascot, Ralphie, alongside the Flatirons—grounding the campaign in shared campus pride. These visuals created a recognizable presence at high-traffic locations and events.
T-shirts, stickers, postcards, table covers, and retractable banners were designed as part of a unified system—turning everyday campus moments into touchpoints for awareness and action.
T-shirt and stickers
Postcard, table cover, and retractable banner
Results & Impact
By reaching students where they live campus life in classrooms, sporting events, and community spaces, the campaign delivered measurable impact. During outreach implementation, reporting to the Safe2Tell app increased over 200% in 2023, surpassing the total number of reports submitted during the previous 11 years combined. The work helped normalize reporting, strengthen trust, and advance the university’s commitment to campus safety.
Client: Center for the Study and Prevention of Violence, University of Colorado Boulder
Graphic Designers: Christina Miles, Ryan Spitzel, Stephanie Bogue
Motion Graphic Designer: Hye Su Jun
Art Director/Creative Leadership: Stephanie Bogue