My Role
Art Direction & Creative Leadership: the creative direction, strategy and execution across multiple touchpoints. Partnering closely with the account team and client to align messaging, tone, and visuals. Led creative discussions and presentations, and ensured all materials worked together as a cohesive system.
The Challenge
The core challenge was addressing a serious and emotionally charged topic without fear-based messaging. The work needed to feel approachable, empathetic, and rooted in the lived experience of students, meeting them where they study, gather, and connect, to reinforce Safe2Tell as a trusted resource.
Creative Approach & Key Decisions
•Established a consistent visual system, scaleable across digital, print, and outreach
•Used familiar campus symbols and environments to build trust and relevance
•Prioritized inclusive, hopeful messaging to frame reporting as an act of care and prevention
•Guided tone and hierarchy for easy to absorb information in fast-moving campus settings
Social Assets
Shaped the design to feel supportive and native to student channels to reinforce awareness and drive app adoption.
Infographic
Shaped a swimmers' analogy to illustrate escalating support in the 3-tier public health approach to prevention. Shared in workshops for campus and community stakeholders, the tone is empathetic and hopeful where individuals engaging in harmful behavior are presented as needing help.
Videos & Motion Graphics
Short-form videos extended the campaign’s reach, reinforcing key messages through accessible, student-friendly storytelling.
CU is More Than a University Video
Prevention is Possible Video
You Can Be an Upstander Video
Steps of a Safe2Tell Report Motion Graphic
Outreach Events
Co-branded event materials featured CU Boulder’s beloved mascot, Ralphie, alongside the Flatirons—grounding the campaign in campus pride.
T-shirts, stickers, postcards, table covers, and retractable banners were designed as part of a unified system for everyday campus awareness and action.
T-shirt and stickers
Postcard, table cover, and retractable banner
Results & Impact
By reaching students where they engage in campus life, the campaign delivered measurable impact. During outreach implementation, reporting to the Safe2Tell app increased over 200% in 2023, surpassing the total reports submitted during the previous 11 years combined. The work helped normalize reporting, strengthen trust, and advance the university’s commitment to campus safety.
Client: Center for the Study and Prevention of Violence, University of Colorado Boulder
Graphic Designers: Christina Miles, Ryan Spitzel, Stephanie Bogue
Motion Graphic Designer: Hye Su Jun
Art Director/Creative Leadership: Stephanie Bogue