The Challenge
Many Colorado students knew Safe2Tell from K–12, but awareness of it as a university resource was limited. The campaign needed to make reporting feel relevant to college life, build trust, and address serious safety concerns without relying on fear.
My Role
Art Director/Creative Lead: Led creative direction from concept through campus rollout, partnering with the client and account team and guiding designers, writers, and motion designers across the campaign.
Creative Decisions
Framed reporting as a way for students to look out for one another and strengthen the campus community.
Used familiar campus settings and student interactions to make the campaign feel relevant to everyday college life.
Built a flexible visual system that stayed consistent across social, video, print, and in-person outreach.
Kept messaging concise and hierarchy clear so students could quickly understand why, when, and how to report.
Social Assets
Student-centered imagery and direct tone to make prevention and reporting feel relevant to everyday campus life.
Infographic
Translated the three-tier public health model into an accessible swimmer analogy, making a complex prevention framework easier for the campus community and stakeholders to understand. The visual emphasized empathy and early intervention by portraying individuals at risk as people who need support.
Infographic was refined for portfolio presentation while preserving the original concept and strategic intent.
Video & Motion
Short-form videos reinforced key campaign messages through accessible, student-friendly storytelling.
CU is More Than a University Video
Prevention is Possible Video
You Can Be an Upstander Video
Steps of a Safe2Tell Report Motion Graphic
Outreach Events
Co-branded event materials featured CU Boulder’s beloved mascot, Ralphie the buffalo, alongside the Flatirons—grounding the campaign in local identity and campus pride.
T-shirts, stickers, postcards, table covers, and retractable banners extended the visual system into everyday campus life, reinforcing awareness, community and action.
T-shirt and stickers
Postcard, table cover, and retractable banner
Outcomes
Client: Center for the Study and Prevention of Violence, University of Colorado Boulder
Graphic Design: Christina Miles, Ryan Spitzel, Stephanie Bogue
Motion Design: Design: Hye Su Jun
Creative Direction: Stephanie Bogue