The Challenge
The Permitting Council is a resource, partner, and guide through a complex process involving federal agencies, regulations, timelines, and stakeholders, helping make infrastructure permitting more transparent and predictable. The Council helps project sponsors, agencies, and the public understand what stage a project has reached in the federal permitting process, what comes next, and where delays occur. The rebrand needed to reflect that clarity with a more approachable public-facing identity that still carried federal credibility.
My Role
Art Director/Creative Lead: Led the identity refresh and guided the brand through a staggered rollout, adapting to shifting priorities and the agency’s first Developers Summit, while keeping the system aligned and adapting to what the client needed next. Partnered across strategy, writing, design, development, and client teams as the brand expanded across reports, social content, presentations, events, training resources, and video.
Creative Decisions
Pitched the forward-moving arrow as a distinctive theme for guidance, coordination, and permitting progress for large-scale infrastructure projects.
Used varied infrastructure imagery to reflect the range of project types and sectors.
Advocated for plain language, clearer hierarchy and visual structure to make complex permitting information easier to understand.
Guided the anthem video away from overtly patriotic imagery, grounding the story in people, the infrastructure projects, and community benefit so it could remain relevant beyond a single administration or political moment.
Identity Refresh
Led the agency's public-facing identity refresh which formalized “Permitting Council” as the primary public-facing name, paired with a new forward-moving arrow mark for a clearer, more distinctive presence. A companion seal offered an alternative formal expression when working with federal partners.
Before
After
Brand Visual Guide
Led development of the Brand Visual Guide, creating a cohesive visual system that strengthened communication with public audiences and government stakeholders.
Annual Report
Annual Report to Congress
Impact Report—Executive Director's Accomplishments
Virtual Meeting Backgrounds
Brand Extension: Developers Summit
Summit event logo
Online training for the permitting workforce to strengthen core skills
Permitting Council Summit Event
Networking opportunity for project sponsors, sector stakeholders and permitting experts. Attendees learn to improve efficiency in the permitting process while gaining insight on project accountability from federal and industry insiders.
Event site directional poster
Retractable banners
Social media card template
Summit PowerPoint Template
Anthem Video
Portfolio note: Selected applications were refined for portfolio presentation while preserving the original project context and core creative direction.
Client: Permitting Council
Graphic Designers: Christina Miles, Tim Brown, Stephanie Bogue
Video Editor: Nic Larrabure
Art Director: Stephanie Bogue
Associate Creative Directors: Tai Hoover, Stephanie Bogue