Permitting Council

The Federal Permitting Improvement Steering Council works to improve the transparency and efficiency of the federal permitting process for large infrastructure projects. Clean energy, transportation, and broadband are critical projects that can move forward responsibly and on predictable timelines. The work introduced this new Congress-established agency as an expert guide, and communicated the multi-agency relationships clearly for policymakers, project sponsors, and the public.

My Role

Art direction and creative direction shaping how complex permitting processes and timelines are presented to non-technical audiences. I led creatives, and partnered with subject-matter experts and stakeholders to align messaging; guided the design system across deliverables; and ensured clarity, consistency, and accessibility across print, social, video and training/networking events.

The Challenge

Federal permitting is inherently complex. Multiple agencies across state lines, large budget infrastructure projects, long timelines, and technical language can feel opaque or inaccessible to the public. The goal was to build trust and understanding, helping audiences see where projects stand, who is responsible, and how progress is tracked without oversimplifying or losing accuracy. All while positioning the Permitting Council as a facilitator and expert.

Creative Approach & Key Decisions

• Creative vision centered on clarity, neutrality and transparency of the Permitting Council

• Prioritized plain-language framing and approachable design

• Led the design system to be scaleable across collateral, social, reports, and presentations

• Ensured accessibility and consistency in materials across agencies and audiences

• Defined the Permitting Council as a problem-solver rather than an agent for advocacy.

Logo Redesign

I led the public-facing refresh for a more approachable identity expressing the agency's critical role as guide. A shorter name and arrow mark represent the agency as guide and coordinator between sectors, states, and agencies in driving infrastructure projects forward. A seal version offers a versatile presence for engaging federal agency partners.

Brand Visual Guide

I led the development for a clean consistent identity in their Brand Visual Guide.

Factsheet

Annual Report to Congress

Social Media

Project announcement template

Impact Report—Executive Director's Accomplishments

Virtual Meeting Backgrounds

Process Graphic

How to apply for permitting support

Brand Extension: Developers Summit

Summit event logo

Online training for the permitting workforce to strengthen core skills

Permitting Council Summit Event

Networking opportunity for project sponsors, sector stakeholders and permitting experts. Attendees learn to improve efficiency in the permitting process while gaining insight on project accountability from federal and industry insiders.