CDC's Youth Risk Behavior Survey

The anonymous survey gathers information on U.S. high school youth for developing effective programs and for funding and resource allocation. Communication materials were designed to get the word out to students, parents, and educators that survey participation is critical to providing effective and tailored youth support where it's needed most across the nation.

My Contribution

The full YRBS branding, logo, and look and feel development. Art/Creative Direction of all print and social. Joint creative direction and client presentations; video mood boards, concepts and nano influencer selection.

Factsheets

Data summary on high school students' experience of racism at school

Factsheet for high school teachers

Overview factsheet highlighting key topic areas

Social Graphics

Social posts highlighting survey data

Testimonial Video

We partnered with The Masses to leverage the unique and powerful teen nano-influencer community for PSA messaging. As a trusted source for authentic perspective, teen peers use their own words to respond to prompts about being themselves and honest participation in the survey that can help teens just like them.

Mood Exploration

#1: Teens opening up about their authentic selves to encourage peer participation and honesty in survey responses

#2: Moments of teens being supported parallels honest survey responses supporting teen health programs nationwide

"Your Voice Matters" testimonial video

Client: CDC Division of Adolescent and School Health, Youth Risk Behavior Survey (YRBS)

Graphic Designers: Zorica Tomic-Whalen, Stephanie Bogue

Art Director: Stephanie Bogue

Creative Director: Marlon McKenney

Video Producer: Diana Innes

Production/Casting: The Masses Content

Navajo Nation EPA

Caltrans Recruitment Videos

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