Navajo Nation EPA

Research revealed the challenge: limited resources, remote areas and historical practice shaping environmentally harmful garbage disposal among Navajo Nation communities. With organic breakdown no longer a given with modern trash, the Navajo Nation EPA's goal is to minimize illegal open dumping and trash burning of modern toxic and non-biodegradable waste. Preserving Navajo culture, and living in traditional hogans and homesteads can coexist with waste drop off at today's transfer stations. The solution: rich imagery to capture Navajo identity and philosophy, and the community's deep spiritual connection to the Diné Bizaad language. Hózhó is an important concept for the Navajo. It embodies living in harmony with nature, adaptability, and balancing tradition with progress. These themes are captured by visuals of natural beauty, ancestral wisdom and honoring mother earth.

My Contribution

The full graphic design effort, including Art/Creative Direction, AI image exploration and curation

Vertical and Horizontal Banners

With a modest budget and the need for authentic Navajo visuals, these designs lean into AI to bring the message to life. Curated AI stock and AI image enhancements create a warm mother earth figure to bring sensitivity and a respectful tone critical to inspiring behavior change. Habits are hard to break. So leaning into Navajo philosophy that honors nature, acknowledges their history, and values a strong sense of personal responsibility suggests an updated narrative for waste disposal—one that aligns with cherishing heritage to deter open dumping.

A 33.5" x 79.5" double-sided vertical banner and overhead 92.125" x 33" horizontal banner are designed to complement each other at Navajo Nation EPA outreach events and booth exhibits.

Client: The Navajo Nation EPA

Graphic Designer/Art Director/Creative Director: Stephanie Bogue

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